FABRIC OF FLORENCE: KAYLA COSCINO

At Florence, every individual plays a vital role in shaping the brand, and few embody its spirit as seamlessly as Kayla Coscino. As part of the In-House Sales & Operations team, Kayla is a key thread in the Fabric of Florence, working across departments to ensure that customers, retailers, and specialty teams receive the gear they need. But her impact goes far beyond logistics—her drive, enthusiasm, and commitment to getting outside mirror the ethos of our brand itself.

A Day in the Life

Kayla has been with Florence for almost two and a half years, and in that time, no two days have been the same.

“I check in on how our warehouse is processing orders—from both our website and our retailers—make sure any potential issues get sorted out, and ensure all customers are receiving their gear in a timely manner.”

In addition to working with sales reps across the U.S., Kayla manages bulk and custom orders for lifeguards, fire departments, teams, and companies. She’s involved in almost every aspect of the business, ensuring that operations run smoothly while also driving new business opportunities.

“There’s definitely a lot more to it, but generally, I solve problems, retain existing business through maintaining operations, and generate new business in different channels.”

The Inspiration to Get Outside

For Kayla, the call to “Get Out There” is deeply personal. Her childhood, much of which was spent in Kauai, ingrained in her a connection to the outdoors that continues to drive her today. But beyond her own experiences, she finds motivation in the people around her.

“Definitely the people around me inspire me, from my parents to my friends to the people I get to work with—people who set and achieve their goals while balancing the other aspects of life with elegant determination.”

Pushing Boundaries

Kayla isn’t one to stay stagnant—whether in the water or in life, she’s always chasing the next challenge.

“For surfing, my goal is always to surf more and surf better. And maybe get a few proper tubes in saltwater this year…

For paddling, I want to race in the Catalina Classic in 2025!

I also have hiking and backpacking the Trans-Catalina Trail in the next couple of years on my list.”

Her long-term career goal is just as adventurous: to align her work in the surf, action sports, and outdoor industries with opportunities to travel and experience the activities she loves firsthand.

In Her Own Words

• TEST PILOT – Ordinary people doing extraordinary things.

• EQUIPMENT MODERN – Gear, not apparel.

• NORTH SHORE TESTED – Continuously innovating and improving standards.

• GET OUT THERE – Do the things that make you happy more often!

From managing operations to chasing waves, Kayla is an essential part of the Florence team, both behind the scenes and out in the water. She’s proof that passion, dedication, and a commitment to the lifestyle Florence represents make for an unstoppable combination.