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Our best-selling gear to help you get out there.
Florence Membership
One-time cost. Lifetime benefits.
$20.00
4.8 star rating
370 Reviews
Airtex Long Sleeve Hooded Shirt - Light Heather Grey
Lightweight, breathable sun protection for high output.
$78.00
4.7 star rating
154 Reviews
Airtex Long Sleeve Hooded Shirt - Heather Charcoal
Lightweight, breathable sun protection for high output.
$78.00
4.7 star rating
154 Reviews
Airtex Long Sleeve Hooded Shirt - Heather Burnt Olive
Lightweight, breathable sun protection for high output.
$78.00
4.7 star rating
154 Reviews
Airtex Long Sleeve Hooded Shirt - White
Lightweight, breathable sun protection for high output.
$78.00
4.7 star rating
154 Reviews
Airtex Long Sleeve Hooded Shirt - Department Navy
Lightweight, breathable sun protection for high output.
$78.00
4.7 star rating
154 Reviews
Airtex Long Sleeve Hooded Shirt - Yellow
Lightweight, breathable sun protection for high output.
$78.00
4.7 star rating
154 Reviews
Save $31.20
Airtex Long Sleeve Hooded Shirt - Heather Light Sea Blue Camo
Lightweight, breathable sun protection for high output.
Regular price
$78.00
Sale price
$46.80
4.7 star rating
154 Reviews
Save $31.20
Airtex Long Sleeve Hooded Shirt - Heather Maroon Camo
Lightweight, breathable sun protection for high output.
Regular price
$78.00
Sale price
$46.80
4.7 star rating
154 Reviews
Save $31.20
Airtex Long Sleeve Hooded Shirt - Heather Tan Camo
Lightweight, breathable sun protection for high output.
Regular price
$78.00
Sale price
$46.80
4.7 star rating
154 Reviews
Cordura® Airtex Boardshort - Tropic Green Camo
Durable breathability. Built for high output in critical conditions.
$89.00
4.9 star rating
15 Reviews
Cordura® Airtex Boardshort - Black Camo
Durable breathability. Built for high output in critical conditions.
$89.00
4.9 star rating
15 Reviews
Cordura® Airtex Boardshort - Black Racing Red
Durable breathability. Built for high output in critical conditions.
$85.00
4.9 star rating
15 Reviews
Cordura® Airtex Boardshort - Light Blue
Durable breathability. Built for high output in critical conditions.
$85.00
4.9 star rating
15 Reviews
Cordura® Airtex Boardshort - Vintage Khaki
Durable breathability. Built for high output in critical conditions.
$85.00
4.9 star rating
15 Reviews
All-Purpose Cordura® Short - Stone Grey Camo
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Dark Sage
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Tropic Green Camo
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Black
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Dark Blue
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Mustard
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Charcoal
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Vintage Khaki
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Thyme
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
All-Purpose Cordura® Short - Dark Brown
Elastic waist. Front slash pockets. Versatility for in and out of water.
$85.00
4.8 star rating
161 Reviews
Long Sleeve Hooded Rashguard - White
Our most sought after piece of gear. Essential for every waterman.
$80.00
4.5 star rating
271 Reviews
Long Sleeve Hooded Rashguard - Dark Navy
Our most sought after piece of gear. Essential for every waterman.
$80.00
4.5 star rating
271 Reviews
Long Sleeve Hooded Rashguard - Thyme
Our most sought after piece of gear. Essential for every waterman.
$80.00
4.5 star rating
271 Reviews
Long Sleeve Hooded Rashguard - Silver
Our most sought after piece of gear. Essential for every waterman.
$80.00
4.5 star rating
271 Reviews
Long Sleeve Hooded Rashguard - Black
Our most sought after piece of gear. Essential for every waterman.
$80.00
4.5 star rating
271 Reviews
Long Sleeve Hooded Rashguard - Dark Sage
Our most sought after piece of gear. Essential for every waterman.
$80.00
4.5 star rating
271 Reviews
Long Sleeve Utility Pocket Hooded Rashguard - White
Essential for every waterman. Now with a pocket for critical storage.
$85.00
4.6 star rating
174 Reviews
Long Sleeve Utility Pocket Hooded Rashguard - Silver
Essential for every waterman. Now with a pocket for critical storage.
$85.00
4.6 star rating
174 Reviews
Long Sleeve Utility Pocket Hooded Rashguard - Black
Essential for every waterman. Now with a pocket for critical storage.
$85.00
4.6 star rating
174 Reviews
Long Sleeve Utility Pocket Hooded Rashguard - Red
Essential for every waterman. Now with a pocket for critical storage.
$85.00
4.6 star rating
174 Reviews
Long Sleeve Utility Pocket Hooded Rashguard - Dark Sage
Essential for every waterman. Now with a pocket for critical storage.
$85.00
4.6 star rating
174 Reviews
Airtex Short - Tropic Green Camo
Our most high-output short for next-level training.
$75.00
4.7 star rating
114 Reviews
Airtex Short - Black
Our most high-output short for next-level training.
$75.00
4.7 star rating
114 Reviews
Airtex Short - Light Grey
Our most high-output short for next-level training.
$75.00
4.7 star rating
114 Reviews
Airtex Short - Dark Navy
Our most high-output short for next-level training.
$75.00
4.7 star rating
114 Reviews
Airtex Short - Light Sea Blue Camo
Our most high-output short for next-level training.
$75.00
4.7 star rating
114 Reviews
Airtex Short - Burnt Olive Camo
Our most high-output short for next-level training.
$75.00
4.7 star rating
114 Reviews
Save $23
Airtex Short - Maroon Camo
Our most high-output short for next-level training.
Regular price
$75.00
Sale price
$52.00
4.7 star rating
114 Reviews
F1 Cordura® Utility Short - Dark Navy
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Cordura® Utility Short - Charcoal
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Cordura® Utility Short - Dark Brown
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Cordura® Utility Short - Black
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Cordura® Utility Short - Mustard
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Cordura® Utility Short - Dark Blue
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Cordura® Utility Short - Burnt Olive
Multiple zip pockets. A 360-lockdown waistband. Endless function.
$95.00
4.9 star rating
172 Reviews
F1 Pro Hawaii Camo Boardshort - Tropic Green Camo
$75.00
4.7 star rating
215 Reviews
F1 Pro Hawaii Camo Boardshort - Dark Navy
$75.00
4.7 star rating
215 Reviews
F1 Pro Hawaii Camo Boardshort - Dark Emerald
$75.00
4.7 star rating
215 Reviews
F1 Pro Hawaii Camo Boardshort - Maroon
$75.00
4.7 star rating
215 Reviews
Save $30
F1 Pro Hawaii Camo Boardshort - Light Sea Blue Camo
Regular price
$75.00
Sale price
$45.00
4.7 star rating
215 Reviews
Save $30
F1 Pro Hawaii Camo Boardshort - Woodland Camo
Regular price
$75.00
Sale price
$45.00
4.7 star rating
215 Reviews
Save $30
F1 Pro Hawaii Camo Boardshort - Burnt Olive
Regular price
$75.00
Sale price
$45.00
4.7 star rating
215 Reviews
Save $30
F1 Pro Hawaii Camo Boardshort - Mustard Camo
Regular price
$75.00
Sale price
$45.00
4.7 star rating
215 Reviews
Rain Pro 2.5-Layer Shell - Black
Lightweight Rain Pro for everyday adventures.
$220.00
4.9 star rating
29 Reviews
Rain Pro 2.5-Layer Shell - Burnt Olive
Lightweight Rain Pro for everyday adventures.
$220.00
4.9 star rating
29 Reviews
Rain Pro 2.5-Layer Shell - Charcoal
Lightweight Rain Pro for everyday adventures.
$220.00
4.9 star rating
29 Reviews
Rain Pro 2.5-Layer Shell - Mustard
Lightweight Rain Pro for everyday adventures.
$220.00
4.9 star rating
29 Reviews
Save $99
Pertex® Hooded PrimaLoft® Puffer - Burnt Olive
Synthetic, lightweight down for coverage in frigid, wet conditions.
Regular price
$330.00
Sale price
$231.00
4.9 star rating
30 Reviews
Save $99
Pertex® Hooded PrimaLoft® Puffer - Mustard
Synthetic, lightweight down for coverage in frigid, wet conditions.
Regular price
$330.00
Sale price
$231.00
4.9 star rating
30 Reviews
Windshield Long Sleeve Hooded Rashguard - Dark Navy
The ultimate in-water solution for tropical, windy conditions.
$100.00
4.5 star rating
142 Reviews
Windshield Long Sleeve Hooded Rashguard - Light Sea Blue
The ultimate in-water solution for tropical, windy conditions.
$100.00
4.5 star rating
142 Reviews
Windshield Long Sleeve Hooded Rashguard - Thyme
The ultimate in-water solution for tropical, windy conditions.
$100.00
4.5 star rating
142 Reviews
Windshield Long Sleeve Hooded Rashguard - Black
The ultimate in-water solution for tropical, windy conditions.
$100.00
4.5 star rating
142 Reviews
Windshield Long Sleeve Hooded Rashguard - Maroon
The ultimate in-water solution for tropical, windy conditions.
$100.00
4.5 star rating
142 Reviews
Windshield Long Sleeve Rashguard - Light Sea Blue
The ultimate in-water solution for tropical, windy conditions.
$90.00
4.3 star rating
46 Reviews
Windshield Long Sleeve Rashguard - Dark Navy
The ultimate in-water solution for tropical, windy conditions.
$90.00
4.3 star rating
46 Reviews
Windshield Long Sleeve Rashguard - Thyme
The ultimate in-water solution for tropical, windy conditions.
$90.00
4.3 star rating
46 Reviews
Windshield Long Sleeve Rashguard - Black
The ultimate in-water solution for tropical, windy conditions.
$90.00
4.3 star rating
46 Reviews
Windshield Long Sleeve Rashguard - Maroon
The ultimate in-water solution for tropical, windy conditions.
$90.00
4.3 star rating
46 Reviews
F1 Airtex Gamma Boardshort - Tropic Green Camo
Lightweight, breathable boardshorts for high-output activity.
$85.00
4.8 star rating
129 Reviews
F1 Airtex Gamma Boardshort - Charcoal
Lightweight, breathable boardshorts for high-output activity.
$85.00
4.8 star rating
129 Reviews
F1 Airtex Gamma Boardshort - Black
Lightweight, breathable boardshorts for high-output activity.
$85.00
4.8 star rating
129 Reviews
F1 Airtex Gamma Boardshort - Maroon Camo
Lightweight, breathable boardshorts for high-output activity.
$85.00
4.8 star rating
129 Reviews
F1 Airtex Gamma Boardshort - Dark Navy
Lightweight, breathable boardshorts for high-output activity.
$85.00
4.8 star rating
129 Reviews
Save $34
F1 Airtex Gamma Boardshort - Woodland Camo
Lightweight, breathable boardshorts for high-output activity.
Regular price
$85.00
Sale price
$51.00
4.8 star rating
129 Reviews
Save $34
F1 Airtex Gamma Boardshort - Racing Red
Lightweight, breathable boardshorts for high-output activity.
Regular price
$85.00
Sale price
$51.00
4.8 star rating
129 Reviews
Save $34
F1 Airtex Gamma Boardshort - Burnt Olive
Lightweight, breathable boardshorts for high-output activity.
Regular price
$85.00
Sale price
$51.00
4.8 star rating
129 Reviews
Save $34
F1 Airtex Gamma Boardshort - Flame Camo
Lightweight, breathable boardshorts for high-output activity.
Regular price
$85.00
Sale price
$51.00
4.8 star rating
129 Reviews
Adapt Long Sleeve Hooded UPF Shirt - Heather Vintage Khaki
Sun protection for moderate to cold temperatures on land.
$75.00
4.9 star rating
147 Reviews
Adapt Long Sleeve Hooded UPF Shirt - Light Heather Grey
Sun protection for moderate to cold temperatures on land.
$75.00
4.9 star rating
147 Reviews
Adapt Long Sleeve Hooded UPF Shirt - Heather Thyme
Sun protection for moderate to cold temperatures on land.
$75.00
4.9 star rating
147 Reviews
Adapt Long Sleeve Hooded UPF Shirt - Heather Black
Sun protection for moderate to cold temperatures on land.
$75.00
4.9 star rating
147 Reviews
Adapt Long Sleeve Hooded UPF Shirt - Heather Steel Blue
Sun protection for moderate to cold temperatures on land.
$75.00
4.9 star rating
147 Reviews
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