FLORENCE BEST SELLERS

BEST SELLERS

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    Our best-selling gear to help you get out there.
    Florence Membership
    Florence Membership
    One-time cost. Lifetime benefits.
    $20.00
    Color:Dark Navy-Florence Marine X Long Sleeve Hooded Rashguard
    Color:Dark Navy-Florence Marine X Long Sleeve Hooded Rashguard -alt
    Long Sleeve Hooded Rashguard - Dark Navy
    Our most sought after piece of gear. Essential for long surf expeditions.
    $70.00
    Color:Thyme-Florence Marine X Long Sleeve Hooded Rashguard
    Color:Thyme-Florence Marine X Long Sleeve Hooded Rashguard -alt
    Long Sleeve Hooded Rashguard - Thyme
    Our most sought after piece of gear. Essential for long surf expeditions.
    $70.00
    Color:Silver-Florence Marine X Long Sleeve Hooded Rashguard
    Color:Silver-Florence Marine X Long Sleeve Hooded Rashguard -alt
    Long Sleeve Hooded Rashguard - Silver
    Our most sought after piece of gear. Essential for long surf expeditions.
    $70.00
    Color:Black-Florence Marine X Long Sleeve Hooded Rashguard
    Color:Black-Florence Marine X Long Sleeve Hooded Rashguard-alt
    Long Sleeve Hooded Rashguard - Black
    Our most sought after piece of gear. Essential for long surf expeditions.
    $70.00
    color:dark blue-Florence All Purpose Cordura Short
    color:dark blue-Florence All Purpose Cordura Short-alt
    All-Purpose Cordura® Short - Dark Blue
    Elastic waist. Handy front pockets. Versatility for in and out of water.
    $75.00
    color:mustard-Florence All Purpose Cordura Short
    color:mustard-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura® Short - Mustard
    Elastic waist. Handy front pockets. Versatility for in and out of water.
    $75.00
    color:Dark Brown-Florence All Purpose Cordura Short
    color:Dark Brown-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura® Short - Dark Brown
    Elastic waist. Handy front pockets. Versatility for in and out of water.
    $75.00
    color:Thyme-Florence All Purpose Cordura Short
    color:Thyme-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura® Short - Thyme
    Elastic waist. Handy front pockets. Versatility for in and out of water.
    $75.00
    color:Charcoal-Florence All Purpose Cordura Short
    color:Charcoal-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura® Short - Charcoal
    Elastic waist. Handy front pockets. Versatility for in and out of water.
    $75.00
    color:Vintage Khaki-Florence All Purpose Cordura Short
    color:Vintage Khaki-Florence All Purpose Cordura Short -alt
    All-Purpose Cordura® Short - Vintage Khaki
    Elastic waist. Handy front pockets. Versatility for in and out of water.
    $75.00
    Save $23.50
    Color:Heather Light Sea Blue Camo-Florence Airtex Long Sleeve Hooded Shirt
    Color:Heather Light Sea Blue Camo-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Light Sea Blue Camo
    Breathable performance with added sun protection.
    $78.00 $54.50
    Color:Heather Burnt Olive-Florence Airtex Long Sleeve Hooded Shirt
    Color:Heather Burnt Olive-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Burnt Olive
    Breathable performance with added sun protection.
    $78.00
    Color:Heather Charcoal-Florence Airtex Long Sleeve Hooded Shirt
    Color:Heather Charcoal-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Charcoal
    Breathable performance with added sun protection.
    $78.00
    Save $23.50
    Color:Heather Maroon Camo-Florence Airtex Long Sleeve Hooded Shirt
    Color:Heather Maroon Camo-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Maroon Camo
    Breathable performance with added sun protection.
    $78.00 $54.50
    Save $23.50
    Color:Heather Tan Camo-Florence Airtex Long Sleeve Hooded Shirt
    Color:Heather Tan Camo-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Heather Tan Camo
    Breathable performance with added sun protection.
    $78.00 $54.50
    Color:Light Heather Grey-Florence Airtex Long Sleeve Hooded Shirt
    Color:Light Heather Grey-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Light Heather Grey
    Breathable performance with added sun protection.
    $78.00
    Color:Department Navy-Florence Airtex Long Sleeve Hooded Shirt
    Color:Department Navy-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Department Navy
    Breathable performance with added sun protection.
    $78.00
    Color:White-Florence Airtex Long Sleeve Hooded Shirt
    Color:White-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - White
    Breathable performance with added sun protection.
    $78.00
    Color:Yellow-Florence Airtex Long Sleeve Hooded Shirt
    Color:Yellow-Florence Airtex Long Sleeve Hooded Shirt -alt
    Airtex Long Sleeve Hooded Shirt - Yellow
    Breathable performance with added sun protection.
    $78.00
    Color:Racing Red-Florence F1 Airtex Gamma Boardshort
    Color:Racing Red-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Racing Red
    Lightweight, breathable boardshorts for high-output activity.
    $85.00
    Color:Dark Navy-Florence F1 Airtex Gamma Boardshort
    Color:Dark Navy-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Dark Navy
    Lightweight, breathable boardshorts for high-output activity.
    $85.00
    Save $25.50
    Color:Flame Camo-Florence F1 Airtex Gamma Boardshort
    Color:Flame Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Flame Camo
    Lightweight, breathable boardshorts for high-output activity.
    $85.00 $59.50
    Save $25.50
    Color:Light Sea Blue Camo-Florence F1 Airtex Gamma Boardshort
    Color:Light Sea Blue Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Light Sea Blue Camo
    Lightweight, breathable boardshorts for high-output activity.
    $85.00 $59.50
    Color:Maroon Camo-Florence F1 Airtex Gamma Boardshort
    Color:Maroon Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Maroon Camo
    Lightweight, breathable boardshorts for high-output activity.
    $85.00
    Save $25.50
    Color:Woodland Camo-Florence F1 Airtex Gamma Boardshort
    Color:Woodland Camo-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Woodland Camo
    Lightweight, breathable boardshorts for high-output activity.
    $85.00 $59.50
    Color:Black-Florence F1 Airtex Gamma Boardshort
    Color:Black-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Black
    Lightweight, breathable boardshorts for high-output activity.
    $85.00
    Save $25.50
    Color:Burnt Olive-Florence F1 Airtex Gamma Boardshort
    Color:Burnt Olive-Florence F1 Airtex Gamma Boardshort -alt
    F1 Airtex Gamma Boardshort - Burnt Olive
    Lightweight, breathable boardshorts for high-output activity.
    $85.00 $59.50
    Color:Heather Vintage Khaki-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt
    Color:Heather Vintage Khaki-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt -alt
    Adapt Long Sleeve Hooded UPF Shirt - Heather Vintage Khaki
    Ultra-soft base layer for everyday sun protection.
    $75.00
    Color:Light Heather Grey-Florence Long Sleeve Hooded Active T Shirt
    Color:Light Heather Grey-Florence Long Sleeve Hooded Active T Shirt -alt
    Adapt Long Sleeve Hooded UPF Shirt - Light Heather Grey
    Ultra-soft base layer for everyday sun protection.
    $75.00
    Color:Heather Thyme-Florence Long Sleeve Hooded Active T Shirt
    Color:Heather Thyme-Florence Long Sleeve Hooded Active T Shirt -alt
    Adapt Long Sleeve Hooded UPF Shirt - Heather Thyme
    Ultra-soft base layer for everyday sun protection.
    $75.00
    Color:Heather Charcoal-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt
    Color:Heather Charcoal-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt -alt
    Adapt Long Sleeve Hooded UPF Shirt - Heather Charcoal
    Ultra-soft base layer for everyday sun protection.
    $75.00
    Color:Heather Black-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt
    Color:Heather Black-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt -alt
    Adapt Long Sleeve Hooded UPF Shirt - Heather Black
    Ultra-soft base layer for everyday sun protection.
    $75.00
    Color:Heather Steel Blue-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt
    Color:Heather Steel Blue-Florence Sun Pro Adapt Long Sleeve Hooded UPF Shirt -alt
    Adapt Long Sleeve Hooded UPF Shirt - Heather Steel Blue
    Ultra-soft base layer for everyday sun protection.
    $75.00
    Color:Black Racing Red-Florence Marine X Cordura Boardshort
    Color:Black Racing Red-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Black Racing Red
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00
    Color:Dark Navy-Florence Marine X Cordura Boardshort
    Color:Dark Navy-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Dark Navy
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00
    Color:Dark Emerald-Florence Marine X Cordura Boardshort
    Color:Dark Emerald-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Dark Emerald
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00
    Save $24
    Color:Rust-Florence Marine X Cordura Boardshort
    Color:Rust-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Rust
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00 $56.00
    Save $24
    Color:Charcoal-Florence Marine X Cordura Boardshort
    Color:Charcoal-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Charcoal
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00 $56.00
    Color:Charcoal Solid-Florence Marine X Cordura Boardshort
    Color:Charcoal Solid-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Charcoal Solid
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00
    Color:Racing Red-Florence Marine X Cordura Boardshort
    Color:Racing Red-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Racing Red
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00
    Save $24
    Color:Dark Blue-Florence Marine X Cordura Boardshort
    Color:Dark Blue-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Dark Blue
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00 $56.00
    Color:Dark Brown-Florence Marine X Cordura Boardshort
    Color:Dark Brown-Florence Marine X Cordura Boardshort -alt
    F1 Burgee Cordura® Boardshort - Dark Brown
    Our most durable (but comfortable) boardshort, built for lifeguards & critical users.
    $80.00
    Color:Silver-Florence Long Sleeve Utility Pocket Hooded Rashguard
    Color:Silver-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt
    Long Sleeve Utility Pocket Hooded Rashguard - Silver
    An essential for marathon tropical surfs. Now with a pocket for critical storage.
    $85.00
    Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard
    Color:Black-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt
    Long Sleeve Utility Pocket Hooded Rashguard - Black
    An essential for marathon tropical surfs. Now with a pocket for critical storage.
    $85.00
    Color:Red-Florence Long Sleeve Utility Pocket Hooded Rashguard
    Color:Red-Florence Long Sleeve Utility Pocket Hooded Rashguard -alt
    Long Sleeve Utility Pocket Hooded Rashguard - Red
    An essential for marathon tropical surfs. Now with a pocket for critical storage.
    $85.00
    Color:Burnt Olive Camo-Florence Airtex Short
    Color:Burnt Olive Camo-Florence Airtex Short -alt
    Airtex Short - Burnt Olive Camo
    Our most high-output short for next-level training.
    $75.00
    Color:Light Sea Blue Camo-Florence Airtex Short
    Color:Light Sea Blue Camo-Florence Airtex Short -alt
    Airtex Short - Light Sea Blue Camo
    Our most high-output short for next-level training.
    $75.00
    Color:Light Grey-Florence Airtex Short
    Color:Light Grey-Florence Airtex Short -alt
    Airtex Short - Light Grey
    Our most high-output short for next-level training.
    $75.00
    Color:Dark Navy-Florence Airtex Short
    Color:Dark Navy-Florence Airtex Short -alt
    Airtex Short - Dark Navy
    Our most high-output short for next-level training.
    $75.00
    Color:Black-Florence Airtex Short
    Color:Black-Florence Airtex Short -alt
    Airtex Short - Black
    Our most high-output short for next-level training.
    $75.00
    Color:Maroon Camo-Florence Airtex Short
    Color:Maroon Camo-Florence Airtex Short -alt
    Airtex Short - Maroon Camo
    Our most high-output short for next-level training.
    $75.00
    Color:Burnt Olive Camo-Florence Airtex Unstructured Hat
    Color:Burnt Olive Camo-Florence Airtex Unstructured Hat -alt
    Airtex Unstructured Hat - Burnt Olive Camo
    A crushable, breathable hat built for max high-output in and out of the water.
    $40.00
    Color:Light Sea Blue Camo-Florence Airtex Unstructured Hat
    Color:Light Sea Blue Camo-Florence Airtex Unstructured Hat -alt
    Airtex Unstructured Hat - Light Sea Blue Camo
    A crushable, breathable hat built for max high-output in and out of the water.
    $40.00
    Color:White-Florence Airtex Unstructured Hat
    Color:White-Florence Airtex Unstructured Hat -alt
    Airtex Unstructured Hat - White
    A crushable, breathable hat built for max high-output in and out of the water.
    $40.00
    Color:Black-Florence Airtex Unstructured Hat
    Color:Black-Florence Airtex Unstructured Hat -alt
    Airtex Unstructured Hat - Black
    A crushable, breathable hat built for max high-output in and out of the water.
    $40.00
    Color:Dark Navy-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Dark Navy-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Dark Navy
    The ultimate in-water solution for tropical, windy conditions.
    $100.00
    Color:Light Sea Blue-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Light Sea Blue-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Light Sea Blue
    The ultimate in-water solution for tropical, windy conditions.
    $100.00
    Color:Thyme-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Thyme-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Thyme
    The ultimate in-water solution for tropical, windy conditions.
    $100.00
    Color:Black-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Black-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Black
    The ultimate in-water solution for tropical, windy conditions.
    $100.00
    Color:Maroon-Florence Windshield Long Sleeve Hooded Rashguard
    Color:Maroon-Florence Windshield Long Sleeve Hooded Rashguard -alt
    Windshield Long Sleeve Hooded Rashguard - Maroon
    The ultimate in-water solution for tropical, windy conditions.
    $100.00
    Color:Dark Navy-Florence Windshield Long Sleeve Rashguard
    Color:Dark Navy-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Dark Navy
    The ultimate in-water solution for tropical, windy conditions.
    $90.00
    Color:Light Sea Blue-Florence Windshield Long Sleeve Rashguard
    Color:Light Sea Blue-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Light Sea Blue
    The ultimate in-water solution for tropical, windy conditions.
    $90.00
    Color:Thyme-Florence Windshield Long Sleeve Rashguard
    Color:Thyme-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Thyme
    The ultimate in-water solution for tropical, windy conditions.
    $90.00
    Color:Black-Florence Windshield Long Sleeve Rashguard
    Color:Black-Florence Windshield Long Sleeve Rashguard-alt
    Windshield Long Sleeve Rashguard - Black
    The ultimate in-water solution for tropical, windy conditions.
    $90.00
    Color:Maroon-Florence Windshield Long Sleeve Rashguard
    Color:Maroon-Florence Windshield Long Sleeve Rashguard -alt
    Windshield Long Sleeve Rashguard - Maroon
    The ultimate in-water solution for tropical, windy conditions.
    $90.00
    Color:Charcoal-F1 Cordura® Utility Boardshort
    Color:Charcoal-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Charcoal
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00
    Color:Dark Brown-F1 Cordura® Utility Boardshort
    Color:Dark Brown-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Dark Brown
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00
    Color:Dark Navy-F1 Cordura® Utility Boardshort
    Color:Dark Navy-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Dark Navy
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00
    Save $25.50
    Color:Mustard-F1 Cordura® Utility Boardshort
    Color:Mustard-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Mustard
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00 $59.50
    Color:Black-F1 Cordura® Utility Boardshort
    Color:Black-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Black
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00
    Color:Dark Blue-F1 Cordura® Utility Boardshort
    Color:Dark Blue-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Dark Blue
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00
    Color:Burnt Olive-F1 Cordura® Utility Boardshort
    Color:Burnt Olive-F1 Cordura® Utility Boardshort -alt
    F1 Cordura® Utility Short - Burnt Olive
    Multiple zip pockets. A 360-lockdown waistband. Endless function.
    $85.00
    Color:Light Heather Grey-Florence Airtex Short Sleeve Shirt
    Color:Light Heather Grey-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - Light Heather Grey
    A cross-sport solution for high output in warm conditions.
    $58.00
    Color:Black-Florence Airtex Short Sleeve Shirt
    Color:Black-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - Black
    A cross-sport solution for high output in warm conditions.
    $58.00
    Color:Heather Burnt Olive-Florence Airtex Short Sleeve Shirt
    Color:Heather Burnt Olive-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - Heather Burnt Olive
    A cross-sport solution for high output in warm conditions.
    $58.00
    Color:Heather Charcoal-Florence Airtex Short Sleeve Shirt
    Color:Heather Charcoal-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - Heather Charcoal
    A cross-sport solution for high output in warm conditions.
    $58.00
    Color:Department Navy-Florence Airtex Short Sleeve Shirt
    Color:Department Navy-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - Department Navy
    A cross-sport solution for high output in warm conditions.
    $58.00
    Color:White-Florence Airtex Short Sleeve Shirt
    Color:White-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - White
    A cross-sport solution for high output in warm conditions.
    $58.00
    Color:Yellow-Florence Airtex Short Sleeve Shirt
    Color:Yellow-Florence Airtex Short Sleeve Shirt -alt
    Airtex Short Sleeve Shirt - Yellow
    A cross-sport solution for high output in warm conditions.
    $58.00