IVAN FLORENCE JOINS FLORENCE, STRENGTHENING THE FAMILY-OWNED BRAND

[NORTH SHORE, OAHU, HI, JUNE 21, 2024] – FLORENCE is excited to announce that Ivan Florence – younger brother to John and Nathan Florence and renowned surfer, skater, and snowboarder – will be joining their eponymous brand.

“Ivan joining the team marks a significant milestone for us,” said FLORENCE CEO, Jeff Hurley. “We now have all the Florence brothers and Hurley brothers working together towards a unified vision.. With his style & ability to cross over sport, Ivan embodies the FLORENCE mission of challenging ourselves to get out there & thrive in the elements.” 

John Florence, Co-Founder of FLORENCE, Olympian & 2X World Champion, added, “When we started this brand, I hoped that both of my brothers would choose to someday join. I wasn’t sure that it would ever happen, so today feels surreal…Florence is truly a family business! We’re so excited to welcome Ivan aboard. He’s got a completely unique outlook on products, style, and way of approaching life. It’s largely defined by his time in the ocean, mountains, and while skating which we think is a huge addition to growing the brand!
LET’S GO!”

Ryan Hurley, FLORENCE Chief Creative Officer, said “Florence started with John’s passion for positive impact, and a desire to build something truly different with family & community. It’s a unique privilege to share this vision with our combined families now working together toward fresh solutions.”